We live in an era where “a picture is worth a thousand words” and they are especially effective when they show improvements, changes, results, or progress over time. A great example of this phenomenon corresponds to the before and after photos that you would find on some aesthetic clinic’ Instagram or portfolio.
Here are several reasons why you need to incorporate them into your daily practice at your clinic:
Visual Communication
With the rise of social media platforms, visual content has become incredibly prevalent. People are constantly bombarded with vast amounts of information and have limited attention spans. In this fast-paced digital era, a captivating image can quickly grab someone's attention and convey a message more effectively than a lengthy text block.
Social Sharing
Social media platforms heavily rely on visual content for engagement and virality. People are more likely to share captivating images, memes, or infographics with their friends and followers, increasing their visibility and exposure.
Your Perfect Portfolio
Before and after photos provide tangible evidence of your clinic's capabilities and the effectiveness of your treatments. These images showcase the transformation or improvement patients achieve, demonstrating the clinic's expertise and the potential outcomes prospective patients can expect.
Credibility & Trust
If someone comes across a before & after photo of yours, they will be seeing real-life examples of successful outcomes, which translates into more confidence and reassurance in your abilities. These visual testimonials create a sense of transparency, as patients can evaluate the clinic's track record and judge the quality of their work.
Realistic Expectations
Before & After images are the perfect way to show patients what they can expect after a certain procedure. By showcasing the range of outcomes and variations among different patients, clinics can ensure that patients have a clear understanding of what to expect and can make informed decisions.
Diversity of uses
These types of photos can be used not only on your social media profile but also, on your website, brochure, videos, or other promotional materials to showcase the clinic's capabilities and attract new patients.
How do you take a good Before and After Photo for your clinic?
We know that sometimes, lighting, angle, or position can influence the quality of the outcome of the image, but here are some basic tips for taking a good before and after picture:
Clear Background
It is essential to choose a neutral background so that the user only pays attention to the subject. For example, a plain wall with neutral colors such as grey, white, or black can highlight the changes.
Good lighting
When it comes to before and after pictures for clinics, we don’t want to have shadows or variations that could distort the results. Artificial lighting is more helpful and, ideally, take the photos in the same location with the same light.
Same position
Especially for before and after photos, the face or body of the patient must be in identical positions for both photos. Otherwise, it can look like the results are fake, or the photos have been photoshopped.
Capture more than one angle
Take photos from different angles to provide a comprehensive view of the transformation. This is especially important for treatments that involve 3D changes, such as cosmetic surgeries or body contouring.
Choose plain clothes with no branding
It is better to wear plain clothes with no brands to avoid distractions from the user. Also, wear clothes with a different color than the background you are using. Otherwise, you won’t be able to notice the difference between the before and after photos.
If you want some real examples of before & after photos, check our Instagram so you can see the name of the procedure and doctor!
Follow us @hyacorp
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